Jane Imber — Dictionary of Marketing Terms, 2008 год


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Dictionary of Marketing Terms - Jane Imber

Barron’s Ed / —
This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.

ISBN: 978-0-7641-3935-2
мягкая обложка, 624 стр.
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Смотрите так же:
  • Imber — Dictionary of marketing terms 3rd, 2000 год
  • Ivanovic A. — Dictionary of Marketing 3Ed, 2003 год
  • Phil Harris — The Penguin Dictionary of Marketing, 2009 год
  • HarperCollins Publishers — Collins Dictionary of Marketing, 2005 год
  • Pallister John — Oxford Dictionary Of Business & Management, 2006 год
  • Bannock — The New Penguin Dictionary of Business
  • Jonathan Glasspool — Dictionary of Business & Management, 2003 год
  • Jack P. Friedman — Dictionary of Business Terms, 2007 год
  • Capela — Dictionary of international business terms 3rd, 2004 год
  • Bloomsbury Publishing — The Chartered Management Institute Dictionary of Business & Management, 2004 год
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