Kimmel — Marketing Communication


Автор статьи: admin / 2 просмотров
Marketing Communication - Kimmel

Oxford University Press / —
— Cutting edge perspectives from both academics and practitioners
— Presents an up-to-date overview and analysis of developments in all areas of marketing communication
— Looks at the changes to communication and consumer responses brought about by new technologies
Strong international group of contributors
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic.
With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

ISBN: 9780199276950
мягкая обложка, 320 стр.
Купить | Скачать | Читать онлайн

Поделитесь:
Оцените статью:
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Загрузка...

Tags: , , , , ,

Sorry, the comment form is closed at this time.