Naresh K. Malhotra — Marketing Research: Applied Orientation and SPSS (+ Audio CD), 2008 год

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Marketing Research: Applied Orientation and SPSS (+ Audio CD) - Naresh K. Malhotra

Pearson / —
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

ISBN: 9780132085717
мягкая обложка, 864 стр.
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