Philip Cateora — International Marketing, 2009 год


Автор статьи: admin / 3 просмотров
International Marketing - Philip Cateora

The McGraw-Hill Companies / —
Cateora and Graham’s «International Marketing» is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

ISBN: 9780071288385
мягкая обложка, 736 стр.
Купить | Скачать | Читать онлайн

Поделитесь:
Оцените статью:
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Загрузка...

Tags: , , , , ,

Sorry, the comment form is closed at this time.