Richard Sandhusen — Marketing 3rd, 2001 год

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Marketing 3rd - Richard Sandhusen

Barron’s Educational Series / —
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today’s world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.

ISBN: 9780764112775
мягкая обложка, 559 стр.
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