Tim Jackson — Mastering Fashion Marketing, 2008 год

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Mastering Fashion Marketing - Tim Jackson

Macmillan Publishers / Palgrave Master Series
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

ISBN: 9781403919021
мягкая обложка, 400 стр.
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