Delbert Hawkins — Consumer Behavior with DDB LifeStyle Study Data CD (+ CD-ROM), 2009 год


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Consumer Behavior with DDB LifeStyle Study Data CD (+ CD-ROM) - Delbert Hawkins

The McGraw-Hill Companies / —
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

ISBN: 9780071288415
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