Gregory Dess — Strategic Management: Creating Competitive Advantages, 2007 год

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Strategic Management: Creating Competitive Advantages - Gregory Dess

The McGraw-Hill Companies / —
«Strategic Management: Creating Competitive Advantage, 4th Edition», by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

ISBN: 9780071287838
мягкая обложка, 576 стр.
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