Irving Rein — High Visibilty: The Making and marketing of Professionals into Celebrities, 2006 год

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High Visibilty: The Making and marketing of Professionals into Celebrities - Irving Rein

The McGraw-Hill Companies / —
— Covers how to use the power of celebrity to redefine one’s image, grow a business, promote a platform, and create new business opportunities
— Features new examples of celebrities from all walks of professional life, including Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Ace Greenburg.
— The authors are world renowned business and marketing experts; Rein is professor of marketing at Northwestern; Kotler, a professor at the Kellogg School and author of Marketing Management the most widely used marketing book in graduate business schools worldwide.

ISBN: 9780071456807
твердый переплет, 240 стр.
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