Oxford University Press / —
— Cutting edge perspectives from both academics and practitioners
— Presents an up-to-date overview and analysis of developments in all areas of marketing communication
— Looks at the changes to communication and consumer responses brought about by new technologies
Strong international group of contributors
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic.
With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
ISBN: 9780199276950
мягкая обложка, 320 стр.
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Tags: Kimmel, Oxford, Oxford University Press, Издательства на 'O', Иностранная литература, Книги
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