Phil Harris — The Penguin Dictionary of Marketing, 2009 год

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The Penguin Dictionary of Marketing - Phil Harris

Penguin Group / —
The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.

ISBN: 978-0-14-051518-3
мягкая обложка, 304 стр.
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